https://susannejames.net susannejames.net Mon, 21 Oct 2024 20:56:38 +0000 https://susannejames.net en https://susannejames.net/Home Fri, 06 Nov 2020 18:28:54 +0000 susannejames.net https://susannejames.net/Home A senior communications strategist with a portfolio of high-profile, laser-targeted campaigns. By combining design thinking with data-driven psychological insights, I consistently find inventive ways to establish and enhance brands and products, from FMCG to corporate. My skill set includes strong stakeholder engagement, team leadership and a solid understanding of differing business KPIs and objectives. I’m known for presenting with flair and passion https://susannejames.net/Purpose-CONSULTANCY Mon, 21 Oct 2024 20:56:38 +0000 susannejames.net https://susannejames.net/Purpose-CONSULTANCY PURPOSE BEYOND PROFITCONTENT STRATEGY Helping brands communicate their purpose beyond profit is a key skill I have developed since completing the Cambridge Business School’s Circular and Sustainability course. I’ve worked closely with corporate clients to leverage purpose messaging to consumers, employees, clients, board members and investors. Delivering communication frameworks for D&amp;I, sustainablity and purpose allows all business functions across a business to ‘walk the talk’. Purpose and values are particularly important in business to business communications. Clients seeking professional services need to feel trust and confidence that they will get what they pay for. Without a strong communications strategy to communicate purpose and values, brands risk being rejected by an increasingly discerning audience. https://susannejames.net/Creative-strategy-SALESFORCE Thu, 11 May 2023 11:49:33 +0000 susannejames.net https://susannejames.net/Creative-strategy-SALESFORCE SALESFORCECREATIVE STRATEGY Helping customers find solutions, utilising Salesforce products for sales, marketing and innovation. I created compelling and innovative customer experiences for a wide range of clients. <img width="2480" height="628" width_o="2480" height_o="628" data-src="https://freight.cargo.site/t/original/i/3293788fa70db40d6bf02f86029905e30ac8fbf38f30a7f91f1b1c9d412487b9/forwebsite_images_LOGOS_WIDE-copy.jpg" data-mid="178498565" border="0" src="https://freight.cargo.site/w/1000/i/3293788fa70db40d6bf02f86029905e30ac8fbf38f30a7f91f1b1c9d412487b9/forwebsite_images_LOGOS_WIDE-copy.jpg" /> <img width="2480" height="1566" width_o="2480" height_o="1566" data-src="https://freight.cargo.site/t/original/i/28fa8908312baab16bb4cc0b6021c06fc43a0fa21f256caa364c6f7e8fd79814/workshop_suse.jpg" data-mid="178475239" border="0" src="https://freight.cargo.site/w/1000/i/28fa8908312baab16bb4cc0b6021c06fc43a0fa21f256caa364c6f7e8fd79814/workshop_suse.jpg" /> Challenging the status quo to find new solutions and approaches, collaborating at all business levels and areas to get a multifaceted perspective, and hear existing and emerging ideas. Developing and hosting workshops with C-Level executives to drill down to the needs, wants and insights of their customers <img width="2480" height="1566" width_o="2480" height_o="1566" data-src="https://freight.cargo.site/t/original/i/49a95b68ad0749b1e1a09b2f95599239cc2489cbdb38b2f60221d960dea2b16c/forwebsite_images_worksshop-_B.jpg" data-mid="178500894" border="0" src="https://freight.cargo.site/w/1000/i/49a95b68ad0749b1e1a09b2f95599239cc2489cbdb38b2f60221d960dea2b16c/forwebsite_images_worksshop-_B.jpg" /> DISTILLING INTO IDEAS AND INNOVATIONS&nbsp; Customer Journey mapping helped all levels in all departments work together <img width="2480" height="1312" width_o="2480" height_o="1312" data-src="https://freight.cargo.site/t/original/i/01dca58bb9977ce39d0445a32c75f4f4597c5d2c3131db42716d476ee1d51feb/forwebsite_images_miro.jpg" data-mid="178486312" border="0" src="https://freight.cargo.site/w/1000/i/01dca58bb9977ce39d0445a32c75f4f4597c5d2c3131db42716d476ee1d51feb/forwebsite_images_miro.jpg" />The Results: Three projects which have gained buy-in from international business clients Style Bot, which captures first-party data from retail customers and provides AI style advice Seed Calculator, which uses soil, weather, and location data to help customers make informed planting decisions Circular Fashion in a Box, using digital product ID and sustainability data for sustainable fashion practices https://susannejames.net/Brand-content-BRITISH-AIRWAYS Fri, 06 Nov 2020 18:48:47 +0000 susannejames.net https://susannejames.net/Brand-content-BRITISH-AIRWAYS BRITISH AIRWAYS&nbsp;DIGITAL BRAND, CONTENT AND CAMPAIGN STRATEGY The Challenge:To raise the level of the BA digital experience across all customer touchpoints, creating visual and experiential consistency.&nbsp;The Approach:Our team delivered the first customer facing digital product for the BA100 years campaign. We launched the brand new British Airways digital experience language, with multi-dimensional content in a seamless customer journey. <img width="1760" height="1196" width_o="1760" height_o="1196" data-src="https://freight.cargo.site/t/original/i/6ad55faf69c56915235fb384fff635fec1247d4f469b582cd17c3d4c7e2f7eae/webpagefire_ba_process.jpg" data-mid="88487022" border="0" src="https://freight.cargo.site/w/1000/i/6ad55faf69c56915235fb384fff635fec1247d4f469b582cd17c3d4c7e2f7eae/webpagefire_ba_process.jpg" /> The Results: Within three days of campaign launch the team had added an additional 300k website visits and 100k TV commercial views. In addition to this, the platform was adapted to house the British Airways archive after the campaign, which made for an extremely economic product development. <img width="1760" height="2551" width_o="1760" height_o="2551" data-src="https://freight.cargo.site/t/original/i/85c6a662b571f2a9bc6d6be868e7f991dfc4cd1886cc3413b167a5e36271febf/webpagefire_ba_ipad1.jpg" data-mid="88693953" border="0" src="https://freight.cargo.site/w/1000/i/85c6a662b571f2a9bc6d6be868e7f991dfc4cd1886cc3413b167a5e36271febf/webpagefire_ba_ipad1.jpg" /> <img width="1760" height="1196" width_o="1760" height_o="1196" data-src="https://freight.cargo.site/t/original/i/2146db67587170d6eee376585b75fce525ee79886128d488c49b7e665a7337be/webpagefile_british_airways_100BOXER.jpg" data-mid="88424417" border="0" src="https://freight.cargo.site/w/1000/i/2146db67587170d6eee376585b75fce525ee79886128d488c49b7e665a7337be/webpagefile_british_airways_100BOXER.jpg" /> <img width="1760" height="2551" width_o="1760" height_o="2551" data-src="https://freight.cargo.site/t/original/i/6b4849c4f184c8b5d3bf76e62a1f8d5482c965a6adc52cc739a73ab5607aa1a2/webpagefire_ba_ipad2.jpg" data-mid="88694372" border="0" src="https://freight.cargo.site/w/1000/i/6b4849c4f184c8b5d3bf76e62a1f8d5482c965a6adc52cc739a73ab5607aa1a2/webpagefire_ba_ipad2.jpg" /><img width="1760" height="1196" width_o="1760" height_o="1196" data-src="https://freight.cargo.site/t/original/i/1b1405bb39bcfcbc741396a9b3a689adf4130f6c7a8b81539d3fa3b2ef1af5e4/webpagefile_british_airways_100GRAYSON2.jpg" data-mid="88425202" border="0" src="https://freight.cargo.site/w/1000/i/1b1405bb39bcfcbc741396a9b3a689adf4130f6c7a8b81539d3fa3b2ef1af5e4/webpagefile_british_airways_100GRAYSON2.jpg" /> The Challenge: Muddled communication, outdated imagery, impossible CX journey ‘loops’ with a huge backlog of errors and problems.&nbsp; The Approach: I delivered change on multiple digital channels by landing the new digital experience language on both legacy and newly developed products, on ba.com, the new BA app and all customer communication channels. Many pages that had very few visitors and little customer benefit were decomissioned. Test and measure approach applied to all high traffic pages. <img width="1760" height="1196" width_o="1760" height_o="1196" data-src="https://freight.cargo.site/t/original/i/512ce2564f3ea1925fc471a94ee60e173dc0020c17f2e1420ee1c36f63bddd8e/webpagefile_british_airways_flights.jpg" data-mid="88423664" border="0" src="https://freight.cargo.site/w/1000/i/512ce2564f3ea1925fc471a94ee60e173dc0020c17f2e1420ee1c36f63bddd8e/webpagefile_british_airways_flights.jpg" /> <img width="1760" height="2551" width_o="1760" height_o="2551" data-src="https://freight.cargo.site/t/original/i/a355b72b4e7c17ef34c5da6b798f4bec45a253fce47d81fa65f901c2ff68aa3e/webpagefire_ba_BAggage_ipad3.jpg" data-mid="88706669" border="0" src="https://freight.cargo.site/w/1000/i/a355b72b4e7c17ef34c5da6b798f4bec45a253fce47d81fa65f901c2ff68aa3e/webpagefire_ba_BAggage_ipad3.jpg" />The results...Plain English, great imagery and frictionless user experiences. British Airways’ SEO improved exponentially, seat upgrades and extra baggage sales increased after redesigned pages and new SEO strategies. &nbsp; https://susannejames.net/Creative-strategy-MARKS-SPENCER Fri, 06 Nov 2020 18:32:59 +0000 susannejames.net https://susannejames.net/Creative-strategy-MARKS-SPENCER COMMUNICATION AND CREATIVE STRATEGY MARKS AND SPENCER The Challenge: M&amp;S was late with it’s online offering, and when it did arrive it was out of step with the rest of the communication style. The challenge was to have one way of speaking with the customer, whether that was online, instore, press or socially. There had to be a thread. The Approach:Our strategy was to move M&amp;S into a lifestyle brand. New branding, new tone of voice, art direction and consistency was the key to success. The first signs of change came with a very successful Autumn launch. Adding elements of lifestyle into a simple environment, while adhering to a strict colour palette, was the necessary first step away from being just a product and price brand. A new typography style and light hearted editorial language was layered on. This allowed for retention of historical price led customers and acquisition of new customers taking a fresh look at M&amp;S. <img width="1920" height="4131" width_o="1920" height_o="4131" data-src="https://freight.cargo.site/t/original/i/2713adf20b22a9aa7eb0974777cb92fd68146323dd5a8d143589edeae1362d48/autum_MS_main1.jpg" data-mid="88726221" border="0" src="https://freight.cargo.site/w/1000/i/2713adf20b22a9aa7eb0974777cb92fd68146323dd5a8d143589edeae1362d48/autum_MS_main1.jpg" />At the same time as the core offer being relaunched in this new way, Per Una was given a fresh ‘street style’ look and feel and packaging began the ‘lifestyle’ journey. Christmas was a key time to consolidate M&amp;S’s move towards a more relaxed lifestyle brand. Following the same principle as for Autumn, with simple environments, strict colour palette and limited props, allowed for all departments to come together under one roof and one creative concept. The TV commercial was created by the incumbent ad agency who were given the ‘lifestyle’ brief and kept on the straight and narrow when it came to styling. The packaging design, props and typography allowed for a considered and homogeneous campaign across windows, store, online and social. <img width="1920" height="2630" width_o="1920" height_o="2630" data-src="https://freight.cargo.site/t/original/i/c4b10f7554e7e4e9a5d3411ff5b635ec36d7f2544e95cc7aeca963656160488b/marks_main.jpg" data-mid="88725541" border="0" src="https://freight.cargo.site/w/1000/i/c4b10f7554e7e4e9a5d3411ff5b635ec36d7f2544e95cc7aeca963656160488b/marks_main.jpg" /><img width="1920" height="1915" width_o="1920" height_o="1915" data-src="https://freight.cargo.site/t/original/i/3e7f2eb8def415982055c729d1747535f4109eff1ba2966e9ced1d96a717a913/pagefilemarks_main3.jpg" data-mid="89520577" border="0" src="https://freight.cargo.site/w/1000/i/3e7f2eb8def415982055c729d1747535f4109eff1ba2966e9ced1d96a717a913/pagefilemarks_main3.jpg" />Further chance to demonstrate M&amp;S as a lifestyle brand was the ‘Ways to Wow’ campaign. This campaign was designed to work hard across all departments for customer’s January health kick. <img width="1920" height="2076" width_o="1920" height_o="2076" data-src="https://freight.cargo.site/t/original/i/86e9ba5c817d7e66b5b26460dedde919967ea6a15ad0405a604498e35e7ec0b2/main_wow_1.jpg" data-mid="88725359" border="0" src="https://freight.cargo.site/w/1000/i/86e9ba5c817d7e66b5b26460dedde919967ea6a15ad0405a604498e35e7ec0b2/main_wow_1.jpg" /><img width="1920" height="2076" width_o="1920" height_o="2076" data-src="https://freight.cargo.site/t/original/i/317c48f082d0f743d83b0d13526217ae87f581c8288ad2135598fc676c24ddee/main_wow_menkidsweb.jpg" data-mid="89521837" border="0" src="https://freight.cargo.site/w/1000/i/317c48f082d0f743d83b0d13526217ae87f581c8288ad2135598fc676c24ddee/main_wow_menkidsweb.jpg" /> The Results:“The tide finally seems to be changing for struggling high street department store Marks &amp; Spencer, as the group saw its apparel and homeware sales returned to black. M&amp;S reported a 2.3 percent growth in clothing and homeware sales over the Christmas trading period, the first time in two years the ailing division reported a like-for-like growth and the first time M&amp;S has reported sales growth during the holiday season over the past six years” The Times January 2017 https://susannejames.net/Strategy-art-direction-NEW-LOOK Fri, 06 Nov 2020 18:17:22 +0000 susannejames.net https://susannejames.net/Strategy-art-direction-NEW-LOOK NEW LOOKBRAND STRATEGY &amp; ART DIRECTION The Challenge: ‘Make it lifestyle led not price led. Talk to all our customers on their terms’ The Approach:Stage one: Engage new and existing shoppers with a friendly tone of voice, less reliance on price promotions and an important break away from what had become ubiquitous for New Look imagery, the sneering model! Customer research gave us valuable insight. The New Look customer just wasn’t confident, and essentially found models looking directly out of point of sale or advertising imagery, just too confrontational. So, we went in softer, with friendly or averted eyes. The sales results and further customer testing both quant and qual, gave us confidence to double down and build on this strategy.&nbsp; <img width="1760" height="1196" width_o="1760" height_o="1196" data-src="https://freight.cargo.site/t/original/i/2ab4f8cb529cc38e6d7755bc9547b1d7c9e35068c4a79d00f41d3d0def6b043c/webpagefire_nl_064_wk32_acce_el_beanie1.jpg" data-mid="88195858" border="0" data-scale="99" src="https://freight.cargo.site/w/1000/i/2ab4f8cb529cc38e6d7755bc9547b1d7c9e35068c4a79d00f41d3d0def6b043c/webpagefire_nl_064_wk32_acce_el_beanie1.jpg" />The second part of the strategy, was to use psychology. We looked at the big five personality traits and realised our customer fitted all except one. So in many images we had a model to represent each of those personalities, and their clothing and styling would reflect these individual characters. The entire shoot team got behind this strategy, and really embraced the characters. <img width="1760" height="1196" width_o="1760" height_o="1196" data-src="https://freight.cargo.site/t/original/i/a170b1919e5453a908d1a1425a10f2f49c8fba2a47b80984a0f6fa116906c67a/webpagefile_newlook_mixed.jpg" data-mid="88745459" border="0" src="https://freight.cargo.site/w/1000/i/a170b1919e5453a908d1a1425a10f2f49c8fba2a47b80984a0f6fa116906c67a/webpagefile_newlook_mixed.jpg" /> <img width="1760" height="1196" width_o="1760" height_o="1196" data-src="https://freight.cargo.site/t/original/i/fb285c855a80b37d6f8a88687d10860a02c82a95604f185b9cd997fe6023b857/webpagefile_newlook_mixed9.jpg" data-mid="88748517" border="0" src="https://freight.cargo.site/w/1000/i/fb285c855a80b37d6f8a88687d10860a02c82a95604f185b9cd997fe6023b857/webpagefile_newlook_mixed9.jpg" /> <img width="1024" height="683" width_o="1024" height_o="683" data-src="https://freight.cargo.site/t/original/i/351ff27a2a6d586fa703fe5b7710fa18885727704131a28988914cba3e55b342/073_WK24_MENS_EL_GILET_297.jpg" data-mid="88727959" border="0" src="https://freight.cargo.site/w/1000/i/351ff27a2a6d586fa703fe5b7710fa18885727704131a28988914cba3e55b342/073_WK24_MENS_EL_GILET_297.jpg" /><img width="1760" height="1196" width_o="560" height_o="1196" data-src="//freight.cargo.site/t/original/i/601d470685b89cbbd8af7f9adc5d3551ed7ac76feebc0d73409a7827dc273a4f/webpagefile_newlook_mixed8.jpg" data-mid="88748520" border="0" style="width: 893.531px; height: 607.195px; display: none;"><img width="1760" height="1196" width_o="1760" height_o="1196" data-src="//freight.cargo.site/t/original/i/601d470685b89cbbd8af7f9adc5d3551ed7ac76feebc0d73409a7827dc273a4f/webpagefile_newlook_mixed8.jpg" data-mid="88748520" border="0" style="width: 893.531px; height: 607.195px; display: none;"> <img width="1760" height="1196" width_o="1760" height_o="1196" data-src="https://freight.cargo.site/t/original/i/984c87616ce0ce16883036a6ff089be5fc10c713e01385168ac27f1765f7430e/webpagefile_newlook_mixed2.jpg" data-mid="88745683" border="0" src="https://freight.cargo.site/w/1000/i/984c87616ce0ce16883036a6ff089be5fc10c713e01385168ac27f1765f7430e/webpagefile_newlook_mixed2.jpg" /><img width="1760" height="1196" width_o="1760" height_o="1196" data-src="https://freight.cargo.site/t/original/i/dea7045573ced4eb39add3e14c3c2c890a506745799a333740584b15fa675d09/webpagefile_newlook_mixed8.jpg" data-mid="88749289" border="0" src="https://freight.cargo.site/w/1000/i/dea7045573ced4eb39add3e14c3c2c890a506745799a333740584b15fa675d09/webpagefile_newlook_mixed8.jpg" /><img width="1760" height="1196" width_o="1760" height_o="1196" data-src="https://freight.cargo.site/t/original/i/3a0a4d4400da260581160f94bfe1867af99f1ff96fa919c4d689a656447275ab/webpagefile_newlook_mixed5.jpg" data-mid="88748526" border="0" src="https://freight.cargo.site/w/1000/i/3a0a4d4400da260581160f94bfe1867af99f1ff96fa919c4d689a656447275ab/webpagefile_newlook_mixed5.jpg" /> NEW LOOK - CHINA LAUNCH <img width="1760" height="1196" width_o="1760" height_o="1196" data-src="https://freight.cargo.site/t/original/i/2f8e25af6c19a391bb37312604c966817e4b771df326e2c1524822b0a0e9f889/webpagefile_newlook_mixed4.jpg" data-mid="88746089" border="0" src="https://freight.cargo.site/w/1000/i/2f8e25af6c19a391bb37312604c966817e4b771df326e2c1524822b0a0e9f889/webpagefile_newlook_mixed4.jpg" /> <img width="1760" height="1196" width_o="1760" height_o="1196" data-src="https://freight.cargo.site/t/original/i/172585f3efaefc17327663e37543a2dfd2a32ec49e0a415f02c07b833ba9f6fd/webpagefile_newlook_mixed10.jpg" data-mid="88748487" border="0" src="https://freight.cargo.site/w/1000/i/172585f3efaefc17327663e37543a2dfd2a32ec49e0a415f02c07b833ba9f6fd/webpagefile_newlook_mixed10.jpg" /> <img width="1472" height="982" width_o="1472" height_o="982" data-src="https://freight.cargo.site/t/original/i/e72dcff213bb117a72b5c9eb2826b507ca76765fe1d25b0bc2915e230d7800b6/195_WK52_0135-copy-1472x982.jpg" data-mid="88727994" border="0" src="https://freight.cargo.site/w/1000/i/e72dcff213bb117a72b5c9eb2826b507ca76765fe1d25b0bc2915e230d7800b6/195_WK52_0135-copy-1472x982.jpg" /> <img width="1760" height="1196" width_o="1760" height_o="1196" data-src="https://freight.cargo.site/t/original/i/25ed1493ea182e284c5a731f645e6c80d77103c8183ce759e933d4012ea833c3/webpagefile_newlook_mixed17.jpg" data-mid="88750281" border="0" src="https://freight.cargo.site/w/1000/i/25ed1493ea182e284c5a731f645e6c80d77103c8183ce759e933d4012ea833c3/webpagefile_newlook_mixed17.jpg" /> NEW LOOK - CHRISTMAS <img width="1760" height="1196" width_o="1760" height_o="1196" data-src="https://freight.cargo.site/t/original/i/5993564d97f765a7c5c69da7bff431d541802ed1986bcb0a3ff83e2d5a0ab928/webpagefile_newlook_mixed14.jpg" data-mid="88749993" border="0" src="https://freight.cargo.site/w/1000/i/5993564d97f765a7c5c69da7bff431d541802ed1986bcb0a3ff83e2d5a0ab928/webpagefile_newlook_mixed14.jpg" /> https://susannejames.net/Creative-direction-UPSTYLER Fri, 06 Nov 2020 19:03:36 +0000 susannejames.net https://susannejames.net/Creative-direction-UPSTYLER UPSTYLER CREATIVE DIRECTION | DIGITAL | SOCIAL ‘A one stop shop for the way we really dress’&nbsp; The Telegraph Some of the buzz words around Upstyler. A digital first, click to buy magazine which was ‘hatched’ while I worked on art direction and digital products at Grazia. Upstyler included e-commerce, a blog, magazine features and regular competitions, content, affiliate marketing, advertising, customer relations management and growth with regular customer surveys. The website was supported with a printed newspaper, ‘how to’ videos and pop up events. Each new edition produced healthy increases in subscribers and conversion rates. Read about it in the Telegraph... <img width="1760" height="2268" width_o="1760" height_o="2268" data-src="https://freight.cargo.site/t/original/i/e1a8b7257a8b7002bebef27cc89c945672c37208291cae6bf9c02e2aa4b9d53d/webpagefile_UPSTYLER1_mixed.jpg" data-mid="88753481" border="0" src="https://freight.cargo.site/w/1000/i/e1a8b7257a8b7002bebef27cc89c945672c37208291cae6bf9c02e2aa4b9d53d/webpagefile_UPSTYLER1_mixed.jpg" /> <img width="1927" height="4139" width_o="1927" height_o="4139" data-src="https://freight.cargo.site/t/original/i/488152d5a15cf6289d96520e328dffc6ea9c795b5abac3a504127e16a622818d/Upstyler_mainnew.jpg" data-mid="88724485" border="0" src="https://freight.cargo.site/w/1000/i/488152d5a15cf6289d96520e328dffc6ea9c795b5abac3a504127e16a622818d/Upstyler_mainnew.jpg" /> <img width="1760" height="1196" width_o="1760" height_o="1196" data-src="https://freight.cargo.site/t/original/i/68ed89b1f178c2bd20bcf0eab5732484bd353e2e67d4d9cf118e50b637e5c176/webpagefile_upstyler_mixed.jpg" data-mid="88745095" border="0" src="https://freight.cargo.site/w/1000/i/68ed89b1f178c2bd20bcf0eab5732484bd353e2e67d4d9cf118e50b637e5c176/webpagefile_upstyler_mixed.jpg" /> https://susannejames.net/Drawing-sculpting-carving Thu, 11 May 2023 19:45:55 +0000 susannejames.net https://susannejames.net/Drawing-sculpting-carving DRAWING, SCULPTING, CARVING I taught on the BA Fashion Image course at London College of Fashion, one day a week for 5 years. Part of my contract was to complete a Post Graduate Certificate in Education. Following on from this teaching qualification, I went on to gain an MSc in Psychology applied to fashion. This period of being in the art school renewed my love for drawing and sculpting. Flash forward to 2025, and I’ve just completed a PgDip in stone carving. The images below are some architectural stone carving and clay portraits of ‘Bus Stop Ron’ and ‘Matt Hancock with his pants down’. You can see more work on instagram.com/susannejames/&nbsp;<img width="2480" height="1387" width_o="2480" height_o="1387" data-src="https://freight.cargo.site/t/original/i/878027992e01c3deadfb24c832f6331654f9fd7a770eb2228e3c88dd72ecc858/forwebsite_images_sculpture-copy.jpg" data-mid="178503900" border="0" src="https://freight.cargo.site/w/1000/i/878027992e01c3deadfb24c832f6331654f9fd7a770eb2228e3c88dd72ecc858/forwebsite_images_sculpture-copy.jpg" /><img width="2480" height="1387" width_o="2480" height_o="1387" data-src="https://freight.cargo.site/t/original/i/026598f4631153e395e1c71f6ce3306dfcf38a4270ba85bc18a5896b3a533bb1/stone2.jpg" data-mid="234723524" border="0" src="https://freight.cargo.site/w/1000/i/026598f4631153e395e1c71f6ce3306dfcf38a4270ba85bc18a5896b3a533bb1/stone2.jpg" /> https://susannejames.net/Art-and-Design-Direction Fri, 06 Nov 2020 19:04:30 +0000 susannejames.net https://susannejames.net/Art-and-Design-Direction ART DIRECTION &amp; DESIGN | DIGITAL ENGAGEMENT GRAZIA Art Direction at Grazia involved pitching to clients, commissioning talent and writers, designing pages for print, wire-framing and building social interaction products for Grazia’s online and social channels. Grazia was my start in creating concepts that ‘have legs’ for multi-channels and monitoring engagement data to determine their success. Much of this learning has continued to inform my creative strategies for British Airways and Salesforce in their digital transformations. <img width="1760" height="1196" width_o="1760" height_o="1196" data-src="https://freight.cargo.site/t/original/i/09ca4388fce39f21b09c7713837636dfdaad9a45ac8326776664702570cfb533/webpagefile_GRAZIA1_mixed.jpg" data-mid="88754149" border="0" src="https://freight.cargo.site/w/1000/i/09ca4388fce39f21b09c7713837636dfdaad9a45ac8326776664702570cfb533/webpagefile_GRAZIA1_mixed.jpg" /> <img width="1760" height="1096" width_o="1760" height_o="1096" data-src="https://freight.cargo.site/t/original/i/526e2bf1cdc79ef8d766a9709f3aae03c54c5f71487486b2f402c64a7dbc4954/webpagefile_GRAZ_mixed3.jpg" data-mid="88755303" border="0" src="https://freight.cargo.site/w/1000/i/526e2bf1cdc79ef8d766a9709f3aae03c54c5f71487486b2f402c64a7dbc4954/webpagefile_GRAZ_mixed3.jpg" /><img width="1760" height="1196" width_o="1760" height_o="1196" data-src="https://freight.cargo.site/t/original/i/449ea9522e709735db9f443bc2df6a999b5fafbd78cc30acf34d6967388a49a3/webpagefile_grazia.jpg" data-mid="88881730" border="0" src="https://freight.cargo.site/w/1000/i/449ea9522e709735db9f443bc2df6a999b5fafbd78cc30acf34d6967388a49a3/webpagefile_grazia.jpg" /><img width="1760" height="1096" width_o="1760" height_o="1096" data-src="https://freight.cargo.site/t/original/i/96c7044ab2731ae86fa82a9878859d1fbdbf70e3237fbf051b815740efa2736b/webpagefile_GRAZ_mixed2.jpg" data-mid="88755159" border="0" src="https://freight.cargo.site/w/1000/i/96c7044ab2731ae86fa82a9878859d1fbdbf70e3237fbf051b815740efa2736b/webpagefile_GRAZ_mixed2.jpg" />