CONTENT STRATEGY
Helping brands communicate their purpose beyond profit is a key skill I have developed since completing the Cambridge Business School’s Circular and Sustainability course. I’ve worked closely with corporate clients to leverage purpose messaging to consumers, employees, clients, board members and investors. Delivering communication frameworks for D&I, sustainablity and purpose allows all business functions across a business to ‘walk the talk’.
Purpose and values are particularly important in business to business communications. Clients seeking professional services need to feel trust and confidence that they will get what they pay for.
Without a strong communications strategy to communicate purpose and values, brands risk being rejected by an increasingly
discerning audience.