CREATIVE STRATEGY
Helping customers find solutions, utilising Salesforce products for sales, marketing and innovation. I created compelling and innovative customer experiences for a wide range of clients.
Challenging the status quo to find new solutions and approaches, collaborating at all business levels and areas to get a multifaceted perspective, and hear existing and emerging ideas.
Developing and hosting workshops with C-Level executives to drill down to the needs, wants and insights of their customers
DISTILLING INTO IDEAS AND INNOVATIONS
Customer Journey mapping helped all levels in all departments work together
The Results:
Three projects which have gained buy-in from international business clients
Style Bot, which captures first-party data from retail customers and provides AI style advice
Seed Calculator, which uses soil, weather, and location data to help customers make informed planting decisions
Circular Fashion in a Box, using digital product ID and sustainability data for sustainable fashion practices