GRAZIA
Art Direction at Grazia involved pitching to clients, commissioning talent and writers, designing pages for print, wire-framing and building social interaction products for Grazia’s online and social channels. Grazia was my start in creating concepts that ‘have legs’ for multi-channels and monitoring engagement data to determine their success. Much of this learning has continued to inform my creative strategies for British Airways and Salesforce in their digital transformations.
